OneWorld developed new brand advertising and market positioning for this international company, the world’s largest manufacturer of solar power inverter technology. Our focus group research led us to respond to customer concerns about a fluid marketplace in which manufacturers come and go, by conveying not only the reliability of their product, but also of SMA itself, as the manufacturer.

We are expressing the brand in print, on the Web, as corporate style, and as informational events to deepen our client's relationships within the industry.