OneWorld created the concept of this public campaign based on the Forest Service’s technical recommendations for improved forest management in the Sierra Nevada to reduce catastrophic wildfires, increase old growth forests and wildlife habitat, and protect local communities.

OneWorld wrote the strategy, created content for a new website, and produced a video, brochure, presentation materials, posters, and meeting backdrops. We also assisted their staff to brief the press and the public effectively with media relations training and helping with strategy and news releases.

See more about the PR campaign.