OneWorld created this advertising to support our guerilla marketing concept to encourage San Francisco residents to shop at farmers markets, ride the bus (Muni) and recycle. 250,000 navel oranges stickered with free bus passes for farmers markets days would be distributed to commuters on their way to work.

It's all in a mock case study prepared for the San Francisco Environment Department. It proposes innovations such as creating a brand with orange peels and advertising on fruit instead of TV, plus very fresh radio spots and loads of free publicity about the Department's programs.