For years our client struggled to make residents aware that they live in a watershed which drains into the San Francisco Bay and that certain household wastes pollute the waters.
Our creative message put residents “into” the Bay. We expressed the concept by creating a new website, interactive web banners, bus posters, newspaper advertisements, wall posters and brochures. We partnered with another environmental organization to create a public relations event involving journalists, and mayors and officials from six cities.
See more about the PR campaign.