OneWorld created this entertaining campaign portraying people's confusion, as bordering on soap opera despair, when attempting to choose and manage their telephone services. It resolves by offering helpful information from CalPhoneInfo, and even counseling by community organizations.
 
We produced original TV, radio, print, outdoor and transportation advertising, and utilized our cross-cultural communications methodology to produce Cantonese, Mandarin, and Spanish versions, reaching people with limited proficiency in English.