OneWorld’s marketing research revealed strong doubts among auto buyers about the quality of 40,000 government fleet vehicles which GSA auctions off each year. We created a campaign to dispel these doubts.

OneWorld developed a compelling new brand for our client and expressed it in a new identity, website, direct mail pieces, advertisements, conference booth, and posters. In the first year alone, our marketing approach contributed to an extra $5,000,000 in sales made by our client.