They’re here and they’re hungry! OneWorld created this campaign to attract Californians to learn more about smart solutions to invasive pests which can wreck our agriculture, forests and economy.

We conducted focus groups and a statewide survey to help us develop the creative strategy. We created the campaign concept, wrote and produced TV and radio spots, print and online advertising. We also provided media strategy, buying and placement. Our work as subcontractor complemented the public affairs strategy and work of CirclePoint, prime contractor.