OneWorld created a new image for this major university located in Los Angeles County, to enroll more high school graduates who are academically successful.
It dispels an undeserved reputation of low-achievement, being just an evening school for working adults, and lacking in youthful community.

The brand shows Dominguez Hills’ true colors as a vibrant campus where smart students take charge of their lives. The brand is a platform for a new website, advertising, and outreach strategy.

This campaign took out a Bronze Addy Award in 2007.