OneWorld created this new brand to help reverse declining enrollment at this preeminent school of humanistic Psychology. We based it, in part, on our marketing research with students, faculty, staff and alumni, and our comparative analysis of competitor schools.

We expressed the brand through a new slogan, graphical style, website front-end, view book, catalog, posters, and other collateral. Combined with our Help Needed advertising campaign, enrollment is now increasing at Saybrook.