OneWorld has successfully communicated a new concept to mid-career professionals: learning modern leadership skills may help them to accelerate their careers more than learning additional financial or administrative skills. As a result, this Masters program which teaches Leadership has grown significantly at Saint Mary’s College of California.

The Power To Empower™ is how OneWorld has expressed the idea together with a new image and positioning, collateral material, advertisements, mailers, and outreach displays. They have propelled this little known program to become a leading competitor in a marketplace full of other high-quality universities and colleges.