OneWorld created this
branding concept to differentiate vayama.com from competitors,
as the new, next generation
travel site specializing in
international travel. Vayama
has been launched in the USA
by Airtrade International, a
subsidiary of BCD Holdings NV,
one of the largest travel
companies in the world.

To launch the new brand,
OneWorld is publishing ads
in national newspapers and
the concept also is being used
on-line and in other media.